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Monthly Archives: December 2012

The Power Of Your Personal Authority On-Line

How to Set Up the Rel=Author Tag for Google Plus

You may have recently noticed when you do a search on Google some of the results have a picture of the author of the article or blog post (this is known as a rich snippet). As Google continues to make sure that search results become even more relevant it is putting a value on individual authors as well as websites. So we are now seeing that authors whom blog on specialist subjects beginning to get more authority in search results.

rel=author bristol

If you regularly publish online content, you’ll have a natural desire to want it to rank higher in the search engines’ results listings and as such, it’s essential to learn how to set up Google Authorship’s Rel=Author tag, which enables you to tie your content to your Google Plus profile.

Before you’re able to set up Google Authorship, you’ll need a Google Plus profile that’s accessible to the public and access to the website on which your content is published. You’ll then need to log-in to your Google Plus profile and click on “Edit Profile”. Once there, click on the “Contributor To” section and enter the URL of the website on which your content is published. In doing so, you’ll inform Google that you’re the author of the content.

Next, you’ll be required to pay a visit to the author page of the website you write content for and link your work back to your Google Plus profile by using your name as the anchor text for your Google Plus profile URL. Your name must match the name you use on your Google Plus profile and you must ensure that the link contains the parameter “?rel=author”. In the absence of this parameter, Google won’t be able to verify that you’re the author of the content.

Your code should look like this:
<a href=“https://plus.google.com/YOURUNIQUEGOOGLEPLUSURL?rel=author”>YOURGOOGLEPLUSNAME</a>.

If your Google Plus URL ends in 0101010101010 and your name is Joe Blogs, you’ll have the code:
<a href=“https://plus.google.com/0101010101010?rel=author”>Joe Blogs</a>.

You may wish to include this code within a sentence such as
“Connect with me at <a href=“https://plus.google.com/0101010101010?rel=author”>Joe Blogs</a.”

You can then post this sentence to your author page.

Once you’ve added this code to your website, you’ll need to verify that it actually works. You can do this through the use of the Google Rich Snippets Testing Tool. Here, you’ll be required to paste the URL of your post or page into the tool before clicking on the “Preview” button. You’ll receive notification that your efforts have been successful when Google returns a relevant search preview.

Makes sure that you are raising your personal authority as well as your websites, who knows how important this may be in the future.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

Outsourcing Pay Per Click in Bristol – I can do it myself, why do I need an expert to help

PPC Bristol

 

 

 

 

 

The minefield that is pay-per-click (PPC) advertising presents challenges for small, medium and large businesses in Bristol. Anyone and everyone can set up an adwords account and have an advert up on Google for relevant keywords in 20-30 minutes.

 
There are numerous pitfalls that one needs to be aware of to ensure that not only is their pay-per-click getting them targeted traffic but also at the best price possible. Running our own on-line businesses at the Bristol SEO Partnership, we practice what we preach and we have learnt over the years that the difference between the pay-per-click cost of position 1 and position 2 is sometimes over 50%. Clever pricing and an over-inflated adwords keyword tool ensure that the pay-per-click bids tend to get people to over-spend chasing position 1.

 
As a new digital marketer or a first time advertiser on the search engines, we set up an adwords campaign (unsure which level of keyword search to use – broad, phrase or exact) and position our bids at either the projected costs of position 1 or just under. We design our adwords advert – struggling to understand how to improve the quality score, making our main keywords fit in the limited space, unsure about all the various options that are offered in the adwords back office. Once we have set our daily budget we put our adverts live and watch to see where they land on the page and how much traffic they capture.

 
Most of the time, they don’t get the first 2-3 positions and then we are encouraged to increase our bid. Until now, you have been doing all the work and there has been no need for any help or the need for an expert.

 
At this stage, without spending a lot of time (time you don’t have) on learning the various tricks for adwords, the only option is to increase the bid to capture the first spot. However, the other option is to allow an expert to help edit and alter your adwords campaign to make sure you catch the relevant online traffic for your business in and around Bristol whilst making sure that your spend gets less and less. Reducing your cost per click at the same time as increasing your click through rates whilst using all the adwords keyword data you get access too to devise an natural search position SEO strategy would place your business in the best possible position to maximise its customer potential online.

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin