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Robert Trapnell

Keyword Research – Part 1

Pinterest and SEO

Pinterest and SEO _ Top Tips

Social authority and social sites are now emerging as factors that can influence you search engine rankings. Search engines are seeing social signals as positive indicators but the “by how much” and “for what type of activity” are still being worked out and refined by the search engines and the SEO world.

There has been a lot of debate about the role of Twitter, Google + and facebook and the SEO value of shares, likes, +1s, comments, quality of followers, comments and subsequent visits to your site. But one area less explored is the value that Pinterest, with itРІР‚в„ўs 11m users, plays and whatРІР‚в„ўs important to make this platform work for your brand and rankings.

Owning you online niche over multiple platforms is great for exposure and also for the credibility of your brand. And owning it early when the value of social is at its infancy also really makes sense. Who knows how important it will be in a few years.

Pinterest as well as being a search engine in its own right is starting to get some traction with the mainstream search engines. It is very early days for pinterest and search engines are probably not picking up on likes and shares however some pins are being picked up in search results. There is no exposure within search results for more competitive phrases but some more niche terms are starting to appear. For example a great board on Pinterest looked at “framing composition” that age-old issue about to layout your pictures and artwork on a wall.  There are over 140 searches a month for this phrase in the UK.

When you search Google for “framing composition” you get:

Pinterest and SEO - Does it Matter?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Pinterest board gets in at position 3 which will attract a high proportion of the search traffic.
Pinterest Board - The value for SEO

 

 

 

 

 

 

 

 

 

Is this board owned by a picture framer, poster retailer or photographer? No just a lady who is just interested with no links to a website or any commercial interest. So is there an opportunity here for businesses? I think so.

So if you donРІР‚в„ўt have a pinterest account, get one if you do have another look at is to see how hard it is working for you.

Top Tips For Pinterest And SEO..

Your Profile:

  • Make sure your profile is complete, especially the “about us “section” where you need to use the keywords related to your business.
  • Check that the “Search Privacy” is set to off, this allows search engines to include your profile, boards and pins in their search results.
  • Location – If you are a local business be as specific as you can, include town or city and country eg Bristol, UK. This will help to attract and draw in local traffic.
  • Verify your website – you can upload a file to your server or add a metatag to verify ownership of your site. This increases the authority of your account and helps with SEO.
  • Connect you account to you other social sites including facebook and twitter.

Your Boards

  • Create a variety of different boards around the keywords that are important to your business or sector
  • Use the board description to focus on what the board is about and again use the appropriate keywords.
  • Make sure you add a category so your pin can be indexed to allow them to be found more easily,

Your pins

  • Target the long tail, as mentioned above it will be next to impossible to get rankings for high volume competitive keywords or phrases so go for the less popular more niche terms.
  • Use hash tags, to anchor your pins to a particular subject to make it more discoverable.
  • Use Images from your own Website –Its all well and good re-pinning other peoples pins or images from other websites but this will not get traffic to your site. Get great content with great images on your site and pin new content regularly.
  • Pin descriptions – Pinterest descriptions can be 500 characters long so it makes sense to try to use them all.Р’В  Make sure that it reads well and add your keywords sensitively as apposed to stuffing them in
  • Make Sure the Images You Pin Have Descriptive File Names & Alt Text – if you pin an image from your website makes sure that it has the appropriateР’В  image file name and alt text. These tags are often picked up when someone pins you image so make sure they are keyword rich and make sense
  • Share unique content – as with all social media you will only get shares, comments or likes if you add some value, as spammy approach will never work.

Engaging and getting a following

It is unclear how much the number of followers you and your boards have and the levels of engagement you achieve has on SEO, but this must have some bearing and is bound to get more important in the future. Taking a steer from other social media platforms the more quality followers the more authority.

  • Target individuals or businesses to follow – You can use the search function onР’В  pinterest to find keywords in pins, boards and pinners. You could search for locations (Bristol) , themes (My Wedding) or any keyword that is relevant. When you follow a board or a person they will get a notification that you have followed and if they are interested in what you do they will haveР’В  closer look at you and you business.
  • Comment, like, and re-pin other people’s images. If you are trying to target certain individuals or businesses sharing and liking their images will hopefully raise your profile with them get in their good books.

Back links

Links from Pinterest pins are РІР‚nofollowРІР‚в„ў meaning that search engines will not use them to measure the authority of your site, however the traffic that is generated will raise visitor volumes which in turn is a metric that can raise your rankings

Other useful resources,

Optimising Pinterest for SEO can gain you engaged visitors and traffic , which in turn can improve those important rankings on search engines.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

Get Your Free On-Page DIY SEO Guide

Local SEO – Is it really of any use for my business in Bristol?

Google – Who Clicks Where?

When someone searches Google have you ever wondered who clicks where? You may be surprised…..

Google - Who Clicks Where?

 

 

Author: Robert Trapnell - Bristol SEO Partnership

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Do Bristol Solicitors Need SEO?

SEO for bristol solicitors

 

Author: Robert Trapnell - Bristol SEO Partnership

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Happy New Year – What are your SEO resolutions?

 

Bristol SEO - New Year's Resolution

 

Been neglecting your website? Need to rekindle the excitement that you felt when you first launched and went live?

If you need to spend some quality time with your website in 2013, we can help you get reacquainted.

We’ll take a good look at your site and put together a free report that looks at:

  1. The position your website appears on Google, Yahoo and Bing for your industries most common search terms
  2. How your website stacks up against your competition
  3. What a number one search position could mean to your business in pounds and pence
  4. What you could do tomorrow to get your website ranking higher on Google and other search engines
  5. Some longer term strategies for driving more traffic (and new clients) to your website.

We can also schedule in (if you need a bit more counselling) a free 30 minute telephone consultation to run you through the results.

Request your free report by emailing me at rob@bristolseopartnership.co.uk, call 0117 9730544 or fill in the contact form on our website.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

The Power Of Your Personal Authority On-Line

Outsourcing Pay Per Click in Bristol – I can do it myself, why do I need an expert to help

PPC Bristol

 

 

 

 

 

The minefield that is pay-per-click (PPC) advertising presents challenges for small, medium and large businesses in Bristol. Anyone and everyone can set up an adwords account and have an advert up on Google for relevant keywords in 20-30 minutes.

 
There are numerous pitfalls that one needs to be aware of to ensure that not only is their pay-per-click getting them targeted traffic but also at the best price possible. Running our own on-line businesses at the Bristol SEO Partnership, we practice what we preach and we have learnt over the years that the difference between the pay-per-click cost of position 1 and position 2 is sometimes over 50%. Clever pricing and an over-inflated adwords keyword tool ensure that the pay-per-click bids tend to get people to over-spend chasing position 1.

 
As a new digital marketer or a first time advertiser on the search engines, we set up an adwords campaign (unsure which level of keyword search to use – broad, phrase or exact) and position our bids at either the projected costs of position 1 or just under. We design our adwords advert – struggling to understand how to improve the quality score, making our main keywords fit in the limited space, unsure about all the various options that are offered in the adwords back office. Once we have set our daily budget we put our adverts live and watch to see where they land on the page and how much traffic they capture.

 
Most of the time, they donРІР‚в„ўt get the first 2-3 positions and then we are encouraged to increase our bid. Until now, you have been doing all the work and there has been no need for any help or the need for an expert.

 
At this stage, without spending a lot of time (time you donРІР‚в„ўt have) on learning the various tricks for adwords, the only option is to increase the bid to capture the first spot. However, the other option is to allow an expert to help edit and alter your adwords campaign to make sure you catch the relevant online traffic for your business in and around Bristol whilst making sure that your spend gets less and less. Reducing your cost per click at the same time as increasing your click through rates whilst using all the adwords keyword data you get access too to devise an natural search position SEO strategy would place your business in the best possible position to maximise its customer potential online.

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

Linkedin – Are you letting your competition see your client list?

I had a conversation with a local Bristol estate agent recently about the benefits of Linkedin to engage and drive new business. He understood the upside but explained his reluctance to use Linkedin as he was constantly getting invites to connect from his competition, other estate agents. In theory he was happy to connect as they were business contacts and in some cases friends but he did not want them to see who else he was connected to. His concern was that his current connections tended to be his businesses clients that could act as a very nice prospect list for a competitor trying to develop their business. He was also concerned that his staff who where also on Linkedin could be also putting their best customers at risk.

This made perfect sense and I wondered how many other business owners where also publishing their client lists on-line, for their competition who they are also connected to plunder as required.

Luckily Linkedin has thought of this and introduced settings that can protect your contacts from prying eyes. This means that your connections only see mutual connections, those that they are also connected to.

So by all means connect to your competition but make sure you secure your connections. Once this estate agent understood this he immediately emailed his entire staff to change their settings and he is now seeing the true value of Linkedin without the sleepless nights..

To protect you connections follow the instructions below:

1. Log into Linkedin and from the Home Page hover over you name on the top right hand side and click on settings.

Linkedin Settings Tab

2. At the bottom of the settings page you will see a section called Privacy Controls click on “Select who can see your connections”

Linkedin Profile - Bristol SEO Partnership

3. A box will appear which gives you options to select who can see your connections. It box also explains that people will always be able to see your shared connections. Select “Only You” to protect your connections and save changes.

only you linkedin - Bristol SEO Partnership

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin