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Local SEO

Local SEO – Is it really of any use for my business in Bristol?

Bristol SEO Local

 

At present, 9.1 million people search for the term “SEO” every month on Google to try and learn a bit more about what value it could add to their business.

Due to jargon and the technical terms used by the industry, it is inevitable that local business owners in Bristol (and anywhere really) look at SEO as a puzzle that they would love to solve but don’t know how to even begin. In addition, the mystery is further compounded by all web designers saying that they will do SEO as part of their maintenance service of a website. Therefore, a combination of ‘I am not really sure about what I am buying’ together with ‘my web designer is already doing that for me’ results in a lot of businesses not truly appreciating the true value of SEO to their business.

What can you do for yourself – well having a Google places account and updated WHOIS information carries great rewards from the search engines locally. Using Bing Maps and Yahoo Local  to get your business more visible locally is a quick win. Getting links from local businesses and promoting regular fresh content on the site is a great way to keep your site dynamic and ensure it is rewarded for the keywords relevant for your business.

But will any of this actually get you business – well, the answer is simple ——-

At present all generations use the internet to purchase goods and services from businesses they never knew about until the precise moment they typed in their requirements into Google, Bing or Yahoo – and you yourself are doing exactly the same thing most days – and so are your customers. If your business is local, supplies the service a potential customer is looking for and provides great value and service – be it a plumbing service, a builder, a solicitor, an accountant, a florist, etc – it is highly probable that you would have found a customer who did not find you by work of mouth.

The statistics for local seo are very supportive –

85% of consumers search for local businesses on line (1)

71% have purchased a product or service online (2)

24% – 28%  of all online searches have a local intent. (3)

So local search needs to be taken seriously, for more information get in touch

Author: Robert Trapnell - Bristol SEO Partnership

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1. Local consumer review survey 2012 2. Pew Internet & American Life Project  3. Local Search Study

 

Do Bristol Solicitors Need SEO?

SEO for bristol solicitors

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

Top Tips for Google Places In Bristol

As local search becomes more and more important to local businesses trying to get a foothold on search engine results, Google Places (soon to become Google local) is becoming a key part of the mix.

Google places allow businesses to create their own listings that appear on the Google search results for those people in your local area. For example I live in Bristol and if I search for coffee shops I get the following results

Google Places For SEO Bristol

As you can see the first 3 natural results are a directory and then 2 Wikipedia entries and then it gets straight into the local Google Places results. This makes sense as Google understand that if I live in Bristol and search for coffee shops I probably am looking for some locally. It is also nice to notice that the independents on the whole are appearing and not the Starbucks of this world.

So lets delve a bit deeper. If you hover over the result you get more detail.

Google Places In Bristol

In this case the Boston Tea Party have done a good job of creating an attractive listing. Compare this to the listing of Spike Island, what a difference.

Bristol Google Places

Lets take a closer look at The Boston Tea Party entry:

Google Places in Bristol

Map – Have a listing for each location – The Boston Tea Party has a number of locations to it makes sense to add a listing for each one.

Great Images – Adding images makes a lot of difference allowing viewers a real insight into you business.  The Boston Tea Party  have some nice images and a link to Google Street View.  You could also add videos and use Google Business Places which is similar to Google Street View but inside your business.

Score and Review – This branch of the Boston Tea Party has 30 reviews and a score of 24. The score is determined by user reviews. Users can rate a business using a 0 – 3 scale. Google averages these scores and multiplies that averaged result by 10 to get the final score. Google also say they adjust some scores using other “inputs and signals” to ensure fairness, in short this is hoped to avoid businesses or the competition trying to fool the system with fake reviews or other shady tactics.

The Boston teas Party has a score of 24 and according to Google this means that it is “Very Good to Excellent” a score of 26 – 30 would move it into the “Extraordinary to Perfection….”

High scores help you get to the top of the Google Places results, so get those reviews…..

At a glance – Make sure you have the location and category term (eg Café) you initially registered you place for in this section, along with other related keyword.  Also put the category term and keywords in the business description.

Other Details – Make sure that you fill in as much of the detail as you can, including opening hours, address and contact details. Also use standard categories (you can pick up to 5) when you set up you account to describe your business.

Google places is a real opportunity for local businesses to make an impression on local search engines results. Make sure you have a Google Places entry and make sure it works as hard as possible.

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

£840,000 of business for the Accountant who is number 1 on Google in Bristol…

 

Being at position one on a Google search for a keyword or phrase associated to your business product or service is the Nirvana for most companies trying to get more online traffic. Trying to compete nationally for your chosen keywords in most cases will prove difficult but competing on a local level could just be the answer. Search engines like Google are focusing more and more on providing searchers with local results either with Google Places which lists relevant companies details, including a map with the office location, or in the Natural Search results. And research shows that people are much more likely to click on these type of search results that the paid for advertising in the top and right hand side of the search results.

 

Google Search For Accountants In Bristol - Bristol SEO Partnership

 

If you are not on the first page unfortunately you are not in the game…

According to research* if your website appears in the first natural (unpaid) positions on page one of a Google search result you will get 36.4% of all user visits, or clicks (the click though rate or CTR). The top 3 natural positions share over a half of all clicks 58.4% and by just being on page one on average you will get 8.9% of the visitors. If your website is on page 2 the number of visitors you can expect falls to 1.5%.

This traffic is pretty much self-qualified, if someone is searching for “Accountant in Bristol”, or “I need an accountant in Bristol” they already have a need and are they are just after someone to help them.

So the reasons to achieve a page one ranking are very clear for any business, and accountants are no different.

Have a look for yourself at what a first page position on a Google Search for “Accountant Bristol” would mean to your practice with our “Google Rank Calculator“.

*Organic CTR December 2010

Author: Robert Trapnell – Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin