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Social Media

Pinterest and SEO

Pinterest and SEO _ Top Tips

Social authority and social sites are now emerging as factors that can influence you search engine rankings. Search engines are seeing social signals as positive indicators but the “by how much” and “for what type of activity” are still being worked out and refined by the search engines and the SEO world.

There has been a lot of debate about the role of Twitter, Google + and facebook and the SEO value of shares, likes, +1s, comments, quality of followers, comments and subsequent visits to your site. But one area less explored is the value that Pinterest, with it’s 11m users, plays and what’s important to make this platform work for your brand and rankings.

Owning you online niche over multiple platforms is great for exposure and also for the credibility of your brand. And owning it early when the value of social is at its infancy also really makes sense. Who knows how important it will be in a few years.

Pinterest as well as being a search engine in its own right is starting to get some traction with the mainstream search engines. It is very early days for pinterest and search engines are probably not picking up on likes and shares however some pins are being picked up in search results. There is no exposure within search results for more competitive phrases but some more niche terms are starting to appear. For example a great board on Pinterest looked at “framing composition” that age-old issue about to layout your pictures and artwork on a wall.  There are over 140 searches a month for this phrase in the UK.

When you search Google for “framing composition” you get:

Pinterest and SEO - Does it Matter?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Pinterest board gets in at position 3 which will attract a high proportion of the search traffic.
Pinterest Board - The value for SEO

 

 

 

 

 

 

 

 

 

Is this board owned by a picture framer, poster retailer or photographer? No just a lady who is just interested with no links to a website or any commercial interest. So is there an opportunity here for businesses? I think so.

So if you don’t have a pinterest account, get one if you do have another look at is to see how hard it is working for you.

Top Tips For Pinterest And SEO..

Your Profile:

  • Make sure your profile is complete, especially the “about us “section” where you need to use the keywords related to your business.
  • Check that the “Search Privacy” is set to off, this allows search engines to include your profile, boards and pins in their search results.
  • Location – If you are a local business be as specific as you can, include town or city and country eg Bristol, UK. This will help to attract and draw in local traffic.
  • Verify your website – you can upload a file to your server or add a metatag to verify ownership of your site. This increases the authority of your account and helps with SEO.
  • Connect you account to you other social sites including facebook and twitter.

Your Boards

  • Create a variety of different boards around the keywords that are important to your business or sector
  • Use the board description to focus on what the board is about and again use the appropriate keywords.
  • Make sure you add a category so your pin can be indexed to allow them to be found more easily,

Your pins

  • Target the long tail, as mentioned above it will be next to impossible to get rankings for high volume competitive keywords or phrases so go for the less popular more niche terms.
  • Use hash tags, to anchor your pins to a particular subject to make it more discoverable.
  • Use Images from your own Website –Its all well and good re-pinning other peoples pins or images from other websites but this will not get traffic to your site. Get great content with great images on your site and pin new content regularly.
  • Pin descriptions – Pinterest descriptions can be 500 characters long so it makes sense to try to use them all.  Make sure that it reads well and add your keywords sensitively as apposed to stuffing them in
  • Make Sure the Images You Pin Have Descriptive File Names & Alt Text – if you pin an image from your website makes sure that it has the appropriate  image file name and alt text. These tags are often picked up when someone pins you image so make sure they are keyword rich and make sense
  • Share unique content – as with all social media you will only get shares, comments or likes if you add some value, as spammy approach will never work.

Engaging and getting a following

It is unclear how much the number of followers you and your boards have and the levels of engagement you achieve has on SEO, but this must have some bearing and is bound to get more important in the future. Taking a steer from other social media platforms the more quality followers the more authority.

  • Target individuals or businesses to follow – You can use the search function on  pinterest to find keywords in pins, boards and pinners. You could search for locations (Bristol) , themes (My Wedding) or any keyword that is relevant. When you follow a board or a person they will get a notification that you have followed and if they are interested in what you do they will have  closer look at you and you business.
  • Comment, like, and re-pin other people’s images. If you are trying to target certain individuals or businesses sharing and liking their images will hopefully raise your profile with them get in their good books.

Back links

Links from Pinterest pins are ‘nofollow’ meaning that search engines will not use them to measure the authority of your site, however the traffic that is generated will raise visitor volumes which in turn is a metric that can raise your rankings

Other useful resources,

Optimising Pinterest for SEO can gain you engaged visitors and traffic , which in turn can improve those important rankings on search engines.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

Linkedin – Are you letting your competition see your client list?

I had a conversation with a local Bristol estate agent recently about the benefits of Linkedin to engage and drive new business. He understood the upside but explained his reluctance to use Linkedin as he was constantly getting invites to connect from his competition, other estate agents. In theory he was happy to connect as they were business contacts and in some cases friends but he did not want them to see who else he was connected to. His concern was that his current connections tended to be his businesses clients that could act as a very nice prospect list for a competitor trying to develop their business. He was also concerned that his staff who where also on Linkedin could be also putting their best customers at risk.

This made perfect sense and I wondered how many other business owners where also publishing their client lists on-line, for their competition who they are also connected to plunder as required.

Luckily Linkedin has thought of this and introduced settings that can protect your contacts from prying eyes. This means that your connections only see mutual connections, those that they are also connected to.

So by all means connect to your competition but make sure you secure your connections. Once this estate agent understood this he immediately emailed his entire staff to change their settings and he is now seeing the true value of Linkedin without the sleepless nights..

To protect you connections follow the instructions below:

1. Log into Linkedin and from the Home Page hover over you name on the top right hand side and click on settings.

Linkedin Settings Tab

2. At the bottom of the settings page you will see a section called Privacy Controls click on “Select who can see your connections”

Linkedin Profile - Bristol SEO Partnership

3. A box will appear which gives you options to select who can see your connections. It box also explains that people will always be able to see your shared connections. Select “Only You” to protect your connections and save changes.

only you linkedin - Bristol SEO Partnership

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

 

How to get business from Twitter – Bristol Case Study

It is always nice to see an example of twitter use by Bristol businesses that ends in new revenue and hopefully a good feed.

The below exchange shows what is great about twitter and how it can be used to add real value to all involved.

Initially the conversation shows the power of twitter to get questions answered by your followers and in this case @wehuntandgather asked the question “recommend a restaurant” directly to a Bristol Food expert.

The food expert @bristolbites again used twitter perfectly to share her knowledge and add value to her followers (this is why they follow her).  @bristolsbites recommended 3 places to eat.

One of which @townhousebristol reacted quickly, closing down the competition with a response full of personality and a tempting offer.

@wehuntandgather was sold, booking a table again via twitter, with another quick response from @townhousebristol to confirm the reservation the deal was done…..

and lovely “thank you” from @townhousebristol to @bristolbites to finish things off nicely…

 

Would love to hear of any other examples of Twitter use that ended in a great night out.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin

 

How Bristol businesses can make the most of Linkedin.

Bristol SEO Partnership - Linkedin User GuideMany only see Linkedin as a website that can help get an new job, but for a business it is probably the most important and powerful social media tool to connect and create relationships with their clients and prospects. However, you cannot expect to just to set up a profile and sit back and wait for the business to flood in, you need to work at it and be proactive. Here are our top hygiene tips for using Linkedin, things you really need to be doing as a minimum.

1.    Make sure your profile is 100% complete.

It makes sense to promote yourself properly; add a photo, your experience, past jobs, specialisms and links to your websites and blogs. This give people viewing your profile a real insight into you and what you could do for them.

2.    Connect with lots of people, and especially your clients and prospects.

Linkedin in its simplest form acts like a directory system (the new style Rolodex) for a lot of people. If one of you clients wants to talk to you make sure that they can easily do it via Linkedin. And once your client is connected to you they will see your comments, updates, blog posts etc on their timeline, keeping you and you business front of mind. So get all those business cards out and start linking in on Linkedin.

3.    Ask your clients to recommend you on Linkedin.

Testimonials are always great and reinforce your credibility to your current clients and prospects. If you have done a great job do not be scared to ask for a recommendation.

4.    Give others recommendations;

Linkedin is all about cooperation, mutual scratching of backs. If someone has done a great job for you let them and their connections know.

5.    Join groups.

Groups allow you to talk and exchange views with like-minded souls. These could be groups within your profession or groups from you local area to help you network such as Only Connect Bristol. But do not just join; contribute, ask and answer questions, add your views and become part of the furniture.

6.    As well as your own profile your company should also have a profile.

This is similar to a web site and promotes your business and your areas of specialism. Get you clients to link to business profile and it becomes another great way of communicating and imparting information.

7.    Make sure your profile is optimised.

Just like Google you need to have think about what search terms on Linkedin you want you or your company to show up for. For example if you are an IFA in Bristol you want to appear on a search outcome when someone searches for “financial advice bristol”. In this case you will need to make sure that the words “financial”, “advice” and “bristol” appear in the following places, your; Headline, Current work experience, Past work experience, Summary, Specialisms.

8.    Post quality content and be seen as an expert.

Adding quality and added value content raises your credibility and by linking back to your website in the post increases your website traffic and hopefully new business leads. Think about who your audience is, and tailor your content to them. Make sure you are speaking their language, educate and not confuse.

We hope this helps get you started if you are not already on Linkedin or to inspire you to dust off your current profile and make to work harder for you. Good luck.

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin