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Linkedin – Are you letting your competition see your client list?

I had a conversation with a local Bristol estate agent recently about the benefits of Linkedin to engage and drive new business. He understood the upside but explained his reluctance to use Linkedin as he was constantly getting invites to connect from his competition, other estate agents. In theory he was happy to connect as they were business contacts and in some cases friends but he did not want them to see who else he was connected to. His concern was that his current connections tended to be his businesses clients that could act as a very nice prospect list for a competitor trying to develop their business. He was also concerned that his staff who where also on Linkedin could be also putting their best customers at risk.

This made perfect sense and I wondered how many other business owners where also publishing their client lists on-line, for their competition who they are also connected to plunder as required.

Luckily Linkedin has thought of this and introduced settings that can protect your contacts from prying eyes. This means that your connections only see mutual connections, those that they are also connected to.

So by all means connect to your competition but make sure you secure your connections. Once this estate agent understood this he immediately emailed his entire staff to change their settings and he is now seeing the true value of Linkedin without the sleepless nights..

To protect you connections follow the instructions below:

1. Log into Linkedin and from the Home Page hover over you name on the top right hand side and click on settings.

Linkedin Settings Tab

2. At the bottom of the settings page you will see a section called Privacy Controls click on “Select who can see your connections”

Linkedin Profile - Bristol SEO Partnership

3. A box will appear which gives you options to select who can see your connections. It box also explains that people will always be able to see your shared connections. Select “Only You” to protect your connections and save changes.

only you linkedin - Bristol SEO Partnership

Author: Robert Trapnell - Bristol SEO Partnership

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