0117 9730 544

Outsourcing Pay Per Click in Bristol – I can do it myself, why do I need an expert to help

PPC Bristol

 

 

 

 

 

The minefield that is pay-per-click (PPC) advertising presents challenges for small, medium and large businesses in Bristol. Anyone and everyone can set up an adwords account and have an advert up on Google for relevant keywords in 20-30 minutes.

 
There are numerous pitfalls that one needs to be aware of to ensure that not only is their pay-per-click getting them targeted traffic but also at the best price possible. Running our own on-line businesses at the Bristol SEO Partnership, we practice what we preach and we have learnt over the years that the difference between the pay-per-click cost of position 1 and position 2 is sometimes over 50%. Clever pricing and an over-inflated adwords keyword tool ensure that the pay-per-click bids tend to get people to over-spend chasing position 1.

 
As a new digital marketer or a first time advertiser on the search engines, we set up an adwords campaign (unsure which level of keyword search to use – broad, phrase or exact) and position our bids at either the projected costs of position 1 or just under. We design our adwords advert – struggling to understand how to improve the quality score, making our main keywords fit in the limited space, unsure about all the various options that are offered in the adwords back office. Once we have set our daily budget we put our adverts live and watch to see where they land on the page and how much traffic they capture.

 
Most of the time, they don’t get the first 2-3 positions and then we are encouraged to increase our bid. Until now, you have been doing all the work and there has been no need for any help or the need for an expert.

 
At this stage, without spending a lot of time (time you don’t have) on learning the various tricks for adwords, the only option is to increase the bid to capture the first spot. However, the other option is to allow an expert to help edit and alter your adwords campaign to make sure you catch the relevant online traffic for your business in and around Bristol whilst making sure that your spend gets less and less. Reducing your cost per click at the same time as increasing your click through rates whilst using all the adwords keyword data you get access too to devise an natural search position SEO strategy would place your business in the best possible position to maximise its customer potential online.

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin