Pay Per Click or PPC advertising allows advertisers to achieve extremely measurable return on their investment, which can not be said for many other traditional marketing channels. PPC is also a great way of getting traffic to your site and testing keywords to inform your SEO strategy.

Put simply Pay per click advertising is a great way to get visitors to your website. Search engines such as Google and Bing allow advertisers to display their adverts when relevant keywords are searched for. You pay every time someone clicks on your ad and goes to your website.  The position of your ad depends on how much you are prepared to pay and your quality score. Successful PPC campaigns can drive product and brand awareness as well as highly targeted profitable traffic.

Pay Per Click Advertising can also be highly competitive and risky. Manage a campaign poorly you can spend a fortune, generate a load of poor quality visits, and end up with nothing to show for it. Pay Per Click is not all about quantity it’s about finding those key search terms that will drive quality traffic, action and return.

How we can help you:

 

Keyword Research – We will find the right search terms and keywords that will bring high quality buyers to your website

Campaign Development – We will structure your campaigns and adgroups to make them high quality, targeted, relevant and engaging.

Compelling Copy – We will product adverts that encourage the right people to respond and develop landing pages to convert to new business.

Track results – We will analyse which keywords and adverts lead to sales and why other do not. We will use all the data to test and tweak keywords, adverts and landing pages to get the best results for your business.

Get in touch to see how PCC could be of value for your business.