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The Power Of Your Personal Authority On-Line

How to Set Up the Rel=Author Tag for Google Plus

You may have recently noticed when you do a search on Google some of the results have a picture of the author of the article or blog post (this is known as a rich snippet). As Google continues to make sure that search results become even more relevant it is putting a value on individual authors as well as websites. So we are now seeing that authors whom blog on specialist subjects beginning to get more authority in search results.

rel=author bristol

If you regularly publish online content, you’ll have a natural desire to want it to rank higher in the search engines’ results listings and as such, it’s essential to learn how to set up Google Authorship’s Rel=Author tag, which enables you to tie your content to your Google Plus profile.

Before you’re able to set up Google Authorship, you’ll need a Google Plus profile that’s accessible to the public and access to the website on which your content is published. You’ll then need to log-in to your Google Plus profile and click on “Edit Profile”. Once there, click on the “Contributor To” section and enter the URL of the website on which your content is published. In doing so, you’ll inform Google that you’re the author of the content.

Next, you’ll be required to pay a visit to the author page of the website you write content for and link your work back to your Google Plus profile by using your name as the anchor text for your Google Plus profile URL. Your name must match the name you use on your Google Plus profile and you must ensure that the link contains the parameter “?rel=author”. In the absence of this parameter, Google won’t be able to verify that you’re the author of the content.

Your code should look like this:
<a href=“https://plus.google.com/YOURUNIQUEGOOGLEPLUSURL?rel=author”>YOURGOOGLEPLUSNAME</a>.

If your Google Plus URL ends in 0101010101010 and your name is Joe Blogs, you’ll have the code:
<a href=“https://plus.google.com/0101010101010?rel=author”>Joe Blogs</a>.

You may wish to include this code within a sentence such as
“Connect with me at <a href=“https://plus.google.com/0101010101010?rel=author”>Joe Blogs</a.”

You can then post this sentence to your author page.

Once you’ve added this code to your website, you’ll need to verify that it actually works. You can do this through the use of the Google Rich Snippets Testing Tool. Here, you’ll be required to paste the URL of your post or page into the tool before clicking on the “Preview” button. You’ll receive notification that your efforts have been successful when Google returns a relevant search preview.

Makes sure that you are raising your personal authority as well as your websites, who knows how important this may be in the future.

Author: Robert Trapnell - Bristol SEO Partnership

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