0117 9730 544

Top Tips for Google Places In Bristol

As local search becomes more and more important to local businesses trying to get a foothold on search engine results, Google Places (soon to become Google local) is becoming a key part of the mix.

Google places allow businesses to create their own listings that appear on the Google search results for those people in your local area. For example I live in Bristol and if I search for coffee shops I get the following results

Google Places For SEO Bristol

As you can see the first 3 natural results are a directory and then 2 Wikipedia entries and then it gets straight into the local Google Places results. This makes sense as Google understand that if I live in Bristol and search for coffee shops I probably am looking for some locally. It is also nice to notice that the independents on the whole are appearing and not the Starbucks of this world.

So lets delve a bit deeper. If you hover over the result you get more detail.

Google Places In Bristol

In this case the Boston Tea Party have done a good job of creating an attractive listing. Compare this to the listing of Spike Island, what a difference.

Bristol Google Places

Lets take a closer look at The Boston Tea Party entry:

Google Places in Bristol

Map – Have a listing for each location – The Boston Tea Party has a number of locations to it makes sense to add a listing for each one.

Great Images – Adding images makes a lot of difference allowing viewers a real insight into you business.  The Boston Tea Party  have some nice images and a link to Google Street View.  You could also add videos and use Google Business Places which is similar to Google Street View but inside your business.

Score and Review – This branch of the Boston Tea Party has 30 reviews and a score of 24. The score is determined by user reviews. Users can rate a business using a 0 – 3 scale. Google averages these scores and multiplies that averaged result by 10 to get the final score. Google also say they adjust some scores using other “inputs and signals” to ensure fairness, in short this is hoped to avoid businesses or the competition trying to fool the system with fake reviews or other shady tactics.

The Boston teas Party has a score of 24 and according to Google this means that it is “Very Good to Excellent” a score of 26 – 30 would move it into the “Extraordinary to Perfection….”

High scores help you get to the top of the Google Places results, so get those reviews…..

At a glance – Make sure you have the location and category term (eg Café) you initially registered you place for in this section, along with other related keyword.  Also put the category term and keywords in the business description.

Other Details – Make sure that you fill in as much of the detail as you can, including opening hours, address and contact details. Also use standard categories (you can pick up to 5) when you set up you account to describe your business.

Google places is a real opportunity for local businesses to make an impression on local search engines results. Make sure you have a Google Places entry and make sure it works as hard as possible.

 

Author: Robert Trapnell - Bristol SEO Partnership

Connect to Rob on , Twitter and Linkedin